Website development and online Marketing

10
Nov

Experimenting with Web Fonts

I’ve been playing around with full-page font replacement for websites. Traditionally the limitations of the web mean that you can only use a web-safe font that is likely to appear the same across all platforms and browsers. To combat this, some designers use Flash technology to create more animated sites and “embed” the fonts into the movie that the browser plays – the end result is often very impressive but search engines cannot read Flash movies so these sites are hard to optimise for the search engines. Some bright spark figured out a way to encode True Type Fonts into JavaScript and I have been testing the effects of rendering a blog entirely using this technology. The benefits of this technology are theoretically quite comprehensive:

  • Corporate Styles, Including fonts can be carried across all mediums – no compromise required when it comes to online
  • Allows for creativity within web copy and could set a website apart from its competition in visual presence
  • SEO Friendly, original code stays intact, JavaScript does the hard work

So anyway, with this in mind I converted one of my personal blogs. It all happens in an instant for me, you might see a flash of the original page for a second before all the text is replaced with a beautifully rendered graphical replacement. I’d be interested in rendering times and potential display issues across other platforms but so for this has worked perfectly on mainstream PC browsers, I’ll be testing further.. Take a look at Money Tips Uk.

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