SEO Services
Why is SEO Important?
The internet is a very competitive space. The fact is, with over 21 Billion websites on the internet, the search engines have to make a decision about which site should appear at the top of their results page when someone searches in their engine. For search engines, their intention is to bring the searcher a set of results that are relevant to what they searched for.
"73% of new website visitors come through search engines" (Forrester)
Google dominate the search engine market. In the UK, Google delivers over 80% of UK searches – if you’re not on the first page of Google, you are missing out on a lot of potential customers.
How we do SEO
SEO is about much more than visible content. Whilst content is extremely important, it is only the start of a strategically defined process of code optimisation, content manipulation and ongoing promotion to raise the profile of the site.
All SEO campaigns begin with research. We'll look at keywords relevant to your business and find out which ones will bring you the highest reward for the least effort, this allows us to get a foothold on the front page of Google in a relatively short time. We generally build a strategy for short, medium and long-term keyword goals. We build on success and create campaigns around groups of keywords to capture page one for many related terms.
Kalagoo Search Engine Optimisation generally includes:
- Website Code Optimisation. Ensuring that the code running the site is as clean as possible (optimised) so the search engines, when indexing the site/page can reach the content quickly and not be confused by lots of unnecessary code.
- On-Page keyword focus. This means that the keywords in the code and the context of the content on the page are steered towards showing relevancy to the engines. This is achieved through research and keyword density usage.
- Research. Understanding how a website is at position 1 in Google is the first step to identifying the factors that contribute to that site's success. We perform extensive research into website competition, barrier to entry (how difficult it is to compete for keyword phrases), keyword search data, search trends, social media references and more to prepare the site a number of keyword phrases that can be targeted for fast gain and those for longer term investment.For example, a phrase like "Website Developer" is infinitely more broad than "Website Developer Kent". Whilst you may still want to target the generic term, the most profitable and fastest route to search engine dominance is in the niche term which ultimately will be easier to promote due to less competition and will bring you more focussed visitors.
- Optimisation of page titles, image descriptions and individual page elements to fully reflect the overall focus of the page towards the targeted keywords.
Beyond Initial SEO
Beyond on-site optimisation we launch a strategic promotional campaign to raise the profile of your website in the search engines for your keywords. Our techniques include:
- Guided website content growth
- Link building through quality manual link exchanges
- Quality article syndication
- Press release distribution
- Social Media Integration
- as well as many other off-site factors that influence the overall visibility of the website in Google.
We encourage client participation and with our guidance throughout the entire process and with our ongoing support you will soon learn that SEO can be fully integrated into all channels .
It is important to remember that good SEO relies on experience, strategic marketing and labour intensive promotion but still provides the most cost effective and highest return on investment in marketing for your business.
We aim to formulate a strategy that will achieve your goals within your budget and timescale whilst ensuring that your ROI is measured and trackable.
Our clients recieve regular progress reports on link building, traffic and conversion as well as ranking reports to identify how effectively the promotion is working.
Where do we start?
Simply start with a no obligation website evaluation, arrange a call and talk through your needs with an experienced SEO technician. We will go through your requirements, discuss ways to facilitate your goals within your budget. We are a small business with top-notch skills providing a professional and personalised service to our clients, get in touch now and see the difference for yourself.